Our principles
for responsible
and regenerative
investing


At Adventurous Ideas, we believe that economic growth must exist within social, ethical, and environmental limits. These principles guide our investment decisions and partnerships, ensuring that our capital contributes to systemic change and long-term wellbeing.

Illustration of the planet Earth

We call on other investors
to act with integrity and
courage.

The markets will change – the question is whether we take a lead or follow.  Together, we can build a financial system that restores what economies have taken and creates value that endures. There is only one world. Investing in its future is our shared responsibility.

1

Climate Transition and Pollution Prevention

We invest in companies that strive to reduce their greenhouse gas emissions and promote the use of renewable energy. We support clean technologies and businesses committed to preventing and reducing pollution in all its forms. 

2

Biodiversity, Water and Land Stewardship

We favour actors who protect natural diversity, safeguard natural habitats, and promote the preservation of ecosystems. We support the sustainable use of water resources and invest in water protection initiatives, recognising the importance of responsible land management. 

3

Circular and Resource-Efficient Economy

We promote the principles of the circular economy in all our activities and invest in companies that design products and services with sustainability in mind. We support innovations that optimise resource use, minimise waste, and maximise the reuse of materials. 

4

Sustainable Agriculture and Forestry

We recognise the importance of responsible land and forest use and invest in sustainable practices. 

5

Animal Welfare and Ethical Food Systems

We oppose animal testing and support practices that promote animal welfare. We support the transition toward ethical and sustainable food systems. 

6

Human Rights and Fair Work

We demand fair working conditions and a living wage for all workers. We ensure that our investments do not support the use of child labour in any way and promote the realisation of children’s rights. We do not tolerate human rights abuses in any part of our supply chain and actively support the promotion of human rights. 

7

Ethical Supply Chains

We demand ethical behaviour from all supply chain participants and support fair trade principles. 

8

Diversity, Equity and Inclusion

We recognise the value of diversity and invest in inclusive businesses that represent a broad spectrum of humanity. 

9

Technology for the Benefit of Humankind

We invest in technological innovations that improve people’s quality of life and promote sustainable development. We support companies that develop technology to solve societal problems and enhance resource efficiency. 

10

Vegan and Plant-Based Innovation

We promote plant-based alternatives and invest in companies developing sustainable and ethical food products, with a focus on innovations that support the transition away from animal-derived products.