What we look for

We partner with founders building innovations that can thrive within planetary boundaries and contribute to long-term ethical, social, and environmental change – innovations designed for the endgame rather than the transition.

This framework outlines how we evaluate potential investments, and whether we are the right partner for your journey.

Illustration of a question mark

We’re not looking for perfection.


We’re looking for alignment: in mission, ethics, ambition, and the ability to create systemic impact over time.

1

Mission & Values Alignment


We invest in ideas that make the world better, not just bigger. We look for a clear mission connected to our core values: animal rights, social equality, climate action, biodiversity, water and nature preservation, ethical supply chains, and circular economy.

2

Market Opportunity


Markets with room for meaningful progress or disruption, particularly in climate tech, clean energy, food systems, regenerative business models, and other endgame innovations.

3

Product & Technology


Innovative, thoughtful products built on solid and scalable technology. We value originality, clarity of purpose, and defensibility that supports long-term differentiation.

4

Team & Leadership


Teams with the skills, resilience, and ethical grounding to build responsibly and navigate inevitable challenges. Experience matters, but so does mission-driven leadership.

5

Financial Foundation


Sustainable revenue models, thoughtful capital use, and long-term growth projections that balance ambition with realism.

6

Impact Metrics & Measurability


Clear impact goals – and the ability to track, demonstrate, and deepen social, environmental, and ethical outcomes.

7

Risk & Preparation

A grounded view of regulatory, market, and operational risks, paired with a proactive approach to mitigation.

8

Strategic Fit


Potential to collaborate within our network and complement our broader thematic focus areas.

9

Evergreen & Long-Term Fit


Compatibility with an evergreen investment horizon where we prioritise enduring impact over quick exits.

10

Ethics & Governance


Fair and transparent governance, ethical operations, and integrity across the supply chain. We value openness, honesty, and accountability.

Are we the right partner
for your venture?

As you consider your next steps, we encourage you to reflect on whether our values and long-term vision resonate with your own. If your company is building an innovation aligned with planetary boundaries, long-term ethical impact, and regenerative principles, we’d love to hear from you. We look for founders who share our values – and who see partnership as a way to scale both impact and success.