The people
behind
Adventurous
ideas

A small team driven by the belief that finance, ethics, and activism can work as one - building a future that operates within planetary boundaries.

Illustration of a chicken

Jonathan Hed
Founder & CEO

Jonathan founded Adventurous Ideas on the conviction that finance can drive systemic change when directed toward the planet’s endgame.

He leads the company’s approach across investments and impact partnerships, aligning value creation with ethical, social, and environmental regeneration.

Tomas Toro
COO

Tomas oversees Adventurous Ideas’ operations and investment strategy, aligning financial performance with the company’s ethical and long-term principles.

Within the investment side, he focuses on public equity, bond, and alternative portfolios, supports early-stage PE activities, and contributes to PE portfolio management.

Amanda Lindqvist
Investment Director

Amanda leads the development and execution of Adventurous Ideas’ investment strategy, focusing on private equity and fund investments.

She manages the company’s role as an LP in venture and growth funds, coordinates portfolio management with the leadership team, and evaluates new investment opportunities in line with Adventurous Ideas’ ethical and sustainability principles.

Riku Eskelinen
Director, Non-Profit Operations

Riku leads Adventurous Ideas’ collaboration with NGOs and civil society partners, developing the company’s strategy for impact partnerships and grant-making.

Building on his background as an NGO executive, he works to generate lasting social impact in line with Adventurous Ideas’ ethical and sustainability principles.

Kaarina Arokorpi
Communications Coordinator

Kaarina is responsible for planning, coordinating and delivering Adventurous Ideas’ communications across its investment and non-profit activities.

Her responsibilities include the company’s communications channels and content, which she coordinates together with an external communications partner. In addition, Kaarina is responsible for the company’s media and stakeholder communications as well as event communications.

Veikko Piiroinen
Assistant, Non-Profit and Investments Operations

Veikko supports Adventurous Ideas’ non-profit activities and investment team across analysis and research tasks. He studies economics and business at Hanken School of Economics.